ACT Syllabus What’s on the Exam and How to Prep

ACT Syllabus What’s on the Exam and How to Prep SAT/ACT Prep Online Guides and Tips Are you getting ready for the ACT however aren’t sure which subjects the test covers?We’re here to help! This guide will give you a top to bottom gander at the ACT prospectus and clarify precisely what you can hope to see on the test. For every one of the five ACT segments, I’ll clarify the arrangement of the segment, the kinds of inquiries you’ll see, and the abilities that area tests.Afterward, I’ll likewise go over the main three hints you have to realize when reading for the ACT to assist you with accomplishing your most elevated score. ACT Syllabus Overview Let’s first take get a wide review of what the ACT covers before plunging into the particular areas. There are four required areas on the ACT: English, Math Reading, and Science, just as the discretionary Writing segment. To be a specialist on the ACT schedule, you’ll must be OK with every one of these areas. Segment Minutes Given Number of Questions English 45 75 Math 60 60 Perusing 35 40 Science 35 40 Composing (Optional) 40 1 paper Complete 3 hours, 35 minutes (2 hours, 55 minutes without the article) 154 (+1 article brief) The ACT segments will consistently go in a specific order, starting with English and consummation with Writing (on the off chance that you decide to take it). Beneath, for each area of the ACT, I’ll clarify which subjects it covers and the aptitudes it requires. ACT English Syllabus Number of Questions Minutes Given Time Per Question 75 45 36 seconds Arrangement The ACT English segment contains five entries alongside 75 various decision questions, so there will be around 15 inquiries for every section. All inquiries will be founded on the entries. A portion of the inquiries will pose about explicit expressions or sentences in the section, and others will get some information about a section or the whole entry in general. Abilities Tested ACT English tests two principle content areas:Usage and Mechanics andRhetorical Skills.Usage and Mechanics tests your insight into accentuation, language, utilization, and sentence structure and requires a strong comprehension of accentuation and syntax rules. Logical Skills centers around your appreciation of the section all in all and your capacity to comprehend and improve the entry's association and style. Questions Types There are six primary kinds of inquiries on ACT English: three sorts of Usage/Mechanics questions and three sorts of Rhetorical Skills questions. Underneath, the three Usage/Mechanics question types are recorded first, at that point the three Rhetorical Skills question types. Accentuation Accentuation addresses test your insight into inside and end-of-sentence accentuation. To get these inquiries right, you’ll need to know comma, punctuation, period, and semicolon rules. Language and Usage These inquiries test your insight into punctuation rules, for example, subject/action word understanding, understanding among pronoun and precursor, and understanding among modifiers and the word adjusted. There are additionally inquiries on action word development, pronoun case, expressions, and intensifiers. Sentence Structure Sentence structure addresses center around your insight into connections between and among provisions, situation of modifiers, and moves in development. Procedure These sorts of inquiries test your capacity to build up a given subject by picking words or expressions that fit with an exposition's crowd and reason. You’ll need to consider the entire section and consider whether the conceivable amendment explains or befuddles the entry's message. Association Association addresses measure how well you sort out thoughts and pick viable opening, transitional, and shutting sentences. These inquiries will in general spotlight on the start and parts of the bargains. Style Style addresses test your capacity to pick a suitable word, keep up the degree of style and tone in an article, and stay away from muddled pronoun references, longwindedness, and repetition. ACT Math Syllabus Number of Questions Minutes Given Time Per Question 60 60 1 moment Configuration ACT Math has 60 inquiries, which are all various decision. You’ll have the option to utilize an allowed adding machine for this whole segment. Abilities Tested and Question Types ACT Math tests six significant ability zones. They are recorded underneath, alongside the level of inquiries posed about them and the more explicit points every zone centers around. Pre-Algebra (20-25%) Essential tasks utilizing entire numbers, decimals, divisions, and whole numbers Spot esteem Square roots and approximations The idea of examples Logical documentation Elements Proportion, extent, and percent Direct conditions in a single variable Supreme worth and requesting numbers by esteem Rudimentary tallying strategies and basic likelihood Information assortment, portrayal, and understanding Understanding straightforward spellbinding insights Rudimentary Algebra (15-20%) Properties of examples and square roots Assessment of logarithmic articulations through replacement Utilizing factors to communicate useful connections Understanding logarithmic tasks The arrangement of quadratic conditions by calculating Middle of the road Algebra (15-20%) The quadratic recipe Discerning and radical articulations Supreme worth conditions and disparities Arrangements and examples Frameworks of conditions Quadratic disparities Capacities and demonstrating Networks Underlying foundations of polynomials Complex numbers Arrange Geometry (15-20%) Charting and the relations among conditions and diagrams, including focuses, lines, polynomials, circles, and different bends Charting disparities Incline Equal and opposite lines Separation Midpoints Conics Plane Geometry (20-25%) Properties and relations of plane figures, including edges and relations among opposite and equal lines Properties of circles, triangles, square shapes, parallelograms, and trapezoids Changes The idea of evidence and confirmation strategies Volume Uses of geometry to three measurements Trigonometry (5-10%) Trigonometric relations in right triangles Qualities and properties of trigonometric capacities Charting trigonometric capacities Demonstrating utilizing trigonometric capacities Utilization of trigonometric personalities Explaining trigonometric conditions As should be obvious, most of the inquiries, over half, center around polynomial math and pre-variable based math. About 40% of the inquiries are on geometry, and the staying 5-10% are on trigonometry. ACT Reading Syllabus Number of Questions Minutes Given Time Per Question 40 35 52 seconds Organization The ACT Reading area contains four entries or section sets and 40 various decision questions, implying that there will be around ten inquiries for each entry. All inquiries in this segment depend on sections, and there will be three single entries and one entry pair.The Reading sections will consistently incorporate four diverse branches of knowledge: humanities, characteristic science, sociology, and scholarly fiction. Aptitudes Tested For ACT Reading, you’ll be utilizing aptitudes frequently required in your English classes, for example, basic thinking and alluding abilities. You’ll should have the option to utilize these aptitudes to achieve the accompanying: Comprehend primary thoughts Find subtleties inside an entry and decipher them Decipher grouping of occasions and stream of thoughts Make examinations Comprehend cause-impact connections Decide the importance of words, expressions, and articulations in setting (these are generally clear, however might be utilized in a strange or huge manner in setting) Draw speculations Dissect the creator's or storyteller's tone and reason Question Types There are five principle kinds of inquiries on the ACT Reading area. Principle Idea Principle thought questions get some information about the central matter or topic of the section. Detail These inquiries will commonly allude you to a particular line in the entry and ask what it implies. Jargon These inquiries will choose a particular word or expression in the section and ask what it means or how it works in setting. These inquiries frequently point to a typical word or expression that may be being utilized in an uncommon manner. Capacity and Development Capacity and Development addresses test your capacity to depict an expression, sentence, or section with regards to the whole entry. Suggested Ideas These inquiries pose to you to derive the significance of a line, section, or complete entry. ACT Science Syllabus Number of Questions Minutes Given Time Per Question 40 35 52 seconds Arrangement Like the English and Reading segments, all of ACT Science’s questions depend on entries. This area contains 40 various decision questions and seven passages.Each of the sections can incorporate outlines, for example, diagrams, graphs, and tables. The sections could concentrate on themes, for example, science, science, material science, and earth/space sciences (counting geography, stargazing, and meteorology). Every section will be trailed by four to seven inquiries. Aptitudes Tested Despite the fact that ACT Science remembers inquiries for a wide scope of logical themes, this segment tests your logical abilities more than your insight into explicit realities or subjects.So, while you won’t be tried on explicit realities, your science classes will show you significant examination and thinking aptitudes you have to comprehend the logical strategy and language and excel on this area. The ACT site suggests you take in any event three years of science in secondary school, including in any event one science course and one physical or earth science course when you take the test. By taking science courses, you’ll find out about the logical strategy, how to gather and butt-centric

Genetic Engineering: A Blessing or a Curse? Essay -- essays research p

Presentation Science is an animal that keeps on advancing at an a lot higher rate than the creatures that gave it birth. The change time from plant, to primate, to human far surpasses the time from a number cruncher to a PC. Anyway science in the past has consistently stayed inaccessible. It has took into consideration progresses underway, transportation, and even amusement, yet never in history has science have the option to so profoundly influence our lives as hereditary building will without a doubt do. With the new innovation there will be, obviously, individuals against it. Individuals who are worried about the possibility that that hereditary building and cloning are just â€Å"toys of the devil†. They dread that it is perilous. Notwithstanding, I accept hereditary building is a protected and integral asset that will yield phenomenal outcomes, explicitly in the field of medication. It will introduce an existence where quality imperfections, bacterial malady, and in any event, maturin g are a relic of past times. By understanding hereditary designing and it’s history, finding it’s potential outcomes, and noting the good and wellbeing addresses it delivers, the cover of dread covering this surprising specialized supernatural occurrence can be lifted. The initial step to understanding hereditary designing and embraccing its opportunities for society is to get an unpleasant information base of its history and technique. To begin with, you should by one way or another locate a comprehension of how people give qualities to their posterity. For example, concerning eye shading, a kid could get one lot of qualities from their dad that were encoded one blue, and the other earthy colored. A similar youngster could likewise get two earthy colored qualities from their mom. The end for this legacy would be the kid has a three of every four possibility of having earthy colored eyes, and a one out of three possibility of having blue eyes. Qualities are transmitted through chromosomes, which live in the core of each living life form's cells. Every chromosome is comprised of fine strands of deoxyribonucleic acids, or DNA. The data carried on the DNA decides the cells work inside the life form. "The new study of hereditary designing expects to take an emotional alternate way in the moderate procedure of evolution". Generally, researchers plan to expel one quality from a living being's DNA, and spot it into the DNA of another living being. This would make another DNA strand, brimming with new envcoded guidelines, instru... ...y, it will make the most of its season of acknowledgment and come into full use in the public eye. The world is near the precarious edge of the most energizing advance into human development ever, and through information and investigation, should greet it and its prospects wholeheartedly. - Thomas Works Cited  · "Bioethics: an Introduction." http://www.med.upenn.edu/~bioethic/outreach/bioforbegin/beginners.html. Web.  · â€Å"Genetic Engineering.† http://dspace.dial.pipex.com/srtscot/geneng0.shtml. Web. - *Good Site*-  · â€Å"Biosaftey.† http://www.icgeb.trieste.it/~bsafesrv/. Web.  · â€Å"Genetics and cloning.† http://library.thinkquest.org/19697/. Web.  · Roberts, Michael. Science: Nelson Science. Nelson, Thomas Nelson and Sons ltd., 1995, Britanica. The New Encyclopã ¦dia Britanica. College of Chicago, Pan American, 1988. Yount, Lisa. Hereditary qualities and Genetic Engineering. US, Facts on File, New York  · Clarke, Bryan C. Hereditary Engineering. Microsoft (r) Encarta. Microsoft Corporation, Funk & Wagnalls Corporation, 1998.  · Lewin, Seymour Z. Nucleic Acids. Microsoft (r) Encarta. Microsoft Corporation, Funk & Wagnalls Corporation  · http://www.greenpeace.org/~geneng/. Web. Composed by Thomas Grome

10 Good Money Habits to Make Your Friends Jealous

10 Good Money Habits to Make Your Friends Jealous 10 Good Money Habits to Make Your Friends Jealous 10 Good Money Habits to Make Your Friends JealousThere are better reasons to save money than wanting to make your friends turn green with jealousy. But as motivating factors go, this one aint half bad.We love our friends. After all, if we didn’t love them, they’d be our enemies. But that doesn’t mean that we can’t also love making them a little bit jealous of the fabulous life we’re leading. This is probably why someone invented the term “frenemies.”Then again, there are tons of folks out there who would enjoy making their friends (or frenemies) jealous but are unfortunately stuck on the other side of that fence. You know, the one where the grass is definitely not greener.That’s why we’re here. Forget trying to keep up with the Joneses; just follow these 10 pieces of financial advice and everyone else will be trying to keep up with you.1. Pay yourself first.Raise your hand if this is your approach to saving money: You take care of all your bills and living expenses and then you sock away anything you have left over. Are you raising your hand? We can’t see you, obviously, but we’re going to assume that you are.Paying yourself first means turning this whole arrangement on its head. Instead of saving what’s left over, put money into savings first and then spend the rest. You probably think that’s nuts, that your budget is much too tight to prioritize saving money.And you know what? We get it. But if you give this method a try, we think you’ll be surprised how flexible your budget can be. When you focus on paying yourself first, the rest of your budget will pretty much fall into place.While your friends are scrambling to save up money for a vacation or to put away for a rainy day, you’ll be sitting on a sizeable nest egg. Try it!2. Automate your saving.Starting a new savings practice can be like starting a new exercise routine: The hardest part is instilling the disciple to just go out and do the dang thing. But what if you could outso urce that part of your exercise routine, like a fitness tracker that would actually get you out of bed and to the gym at 6 am every day? Wouldn’t that be so much easier?Well with saving money, this is something you can actually do! Let the robots be disciplined on your behalf through automatic deductions and transfers. As soon as your paycheck hits your account, money will be moved over to your savings account. Out of sight, out of mind. Your friends will wonder how you do it.3. Set big goals.Practicing good financial habits is rewarding, but it can also be pretty tedious at times. But you can both alleviate some of that tedium and achieve even bigger things by setting big, ambitious goals.You want to build up $1,000 in savings? Great. But what about $10,000 in savings? Working towards a bigger goal will help you focus your mind, step up your efforts, and get creative with your money. The bigger your goals, the more you’ll do to achieve them.Of course, there’s a flipside to th is. Don’t set goals that are so ambitious that you have no hope of achieving them. Dream big, but dream realistically.Saving is hard enough, and its much harder when you dont know what you’re saving for. Whether it’s an emergency fund, your retirement, your kid’s education, a big vacation, or a new car, these goals will help you stay on track.Oh, and speaking of emergency funds4. Start an emergency fund.What’s an emergency fund? It’s really just another word for savings, but it’s money that’s being saved with a specific purpose in mind. Unlike money that you put into retirement accountsâ€"which you aren’t planning on touching until decades from nowâ€"or money that you’re putting towards a major new purchase, your emergency fund is for, well, emergencies.With your emergency fund, you’re not worried about that money earning interest or being locked away where you can’t touch it. Being able to access those funds in a time of crisis is the whole idea! You might e ven want to maintain your emergency fund in cash.So what’s the best amount to keep in your emergency fund? Well, we recommend that you start with $1,000. But after that, you shouldn’t rest on your laurels. The ideal amount to have in your emergency fund is enough to cover six whole months worth of living expenses.That may sound like a lot, but it could be a literal lifesaver. It’s hard to watch someone who loses a job or suffers an injury and has their finances spiral out of control. With a well-stocked emergency fund, you’ll be prepared for the worst.5. Eliminate your debt.The odds are good that both you and your friends have more debt than you want to admit. Whether it’s credit card debt, student debt, or mortgage debt, all that money you’re putting towards interest every month is money that could be much better spent working for you.So if you really want to make your friends jealous, make paying down debt your number one priority. Start with consumer debt (also known as “bad” debt), like credit cards and personal loans. These usually come with much higher interest rates, and they make zero contributions to your total net worth.In order to get out of debt, you’ll need a plan of action. We recommend either the Debt Snowball or the Debt Avalanche. In short, these methods involve putting all your extra debt repayment funds towards one debt at a time. And when you pay off that first debt, you then roll over its minimum payment towards the next debt down the line.Heres the difference: With the Debt Snowball, you pay off your smallest debt first; with the Debt Avalanche, you pay off your debt with the highest interest rate.Debt can be a massive burden, tying you down to a job or a city that you would rather get out ofâ€"you just can’t afford to. Escaping from under that burden will give you the freedom to do things you always dreamed of. If that won’t make your friends jealous, we don’t know what will.6. Live below your means.This one might seem a little bit obvious, but there’s still a good chance that you’re not doing it. If you want to save more money, than living below your means is a must. If every dollar you make each month is only going towards bills and other living expenses, then you’re never getting ahead. When it comes to money, you’re only ever treading water.Basically, living below your means involves living as though you make less money than you do. If your total post-tax income every month is $4,000 for example, then rearrange your lifestyle so that you’re only spending a total of $3,000 on everything.That extra $1,000 can then be put towards your emergency fund, your retirement accounts, or any big purchase you’re saving up for. Living like you make less money now means that you’ll have more money to live on down the line. While your friends are treading water, you’ll be roaring by them on a custom jet ski.7. Check your credit report.Keeping an eye on your credit score is always a good idea, but this means going one step further. By regularly checking your credit reports, you’ll understand all the areas where you need to improve your credit and you’ll be able to keep an eye out for identity theft.Your credit reports are documents that track your past seven years as a borrower and credit consumer. (Some information, like bankruptcies, stays on your report for a bit longer.) You actually have three credit reports, each compiled from the three major credit bureaus: Experian, TransUnion, and Equifax.By law, each of the credit bureaus is required to provide you with one free copy of your report annually upon request. If you order one report every four months, you will be able to pretty consistently track your credit historyâ€"all without paying a dime!Credit reports can also contain errors, which might be artificially deflating your score. To request a free copy of your credit report, just visit AnnualCreditReport.com. If you need to dispute an error on your report , you can follow the instructions in our blog post, How Do You Contest Errors On Your Credit Report?8. Get a side hustle.Saving more money isn’t just a matter of cutting down on your expenses. You can also boost your savings by earning extra income! You could do that by getting a better paying job or asking your boss for a promotion (and a raise), but picking up a side hustle is probably faster.There are tons of ways you can go about this. For instance, you could start driving for a rideshare service or work for any other number of “Uber but for X” companies. You could also pick up a second job or start your own entrepreneurial venture.Whatever you do, just make sure that you aren’t burning yourself out or letting all that extra income turn into extra spending. Oh, and really do that math on your expenses to make sure that the money you’re earning is worth the extra stress.While a second job might not make your friends jealous in the short-term, all the great things you’ ll be able to do later on with that extra money sure will.9. Steer clear of payday loans.This is another great reason to build up an emergency fund. When you have an unexpected bill or a financial gap that needs to be plugged, turning to  payday loans is the last thing you should be doing. With their high interest rates and lump-sum repayments, they might just make your bad financial situation even worse.The same holds true for other types of short-term no credit check loans like cash advances and title loans, which can come with APR’s upwards of 300 and 400 percent. Plus, you’ll have to pay the loan back all at once, which can create yet another shortfall. This is how people end taking out loan after loan after loan and becoming trapped in a predatory cycle of debt.When life knocks you on your butt, building up your savings means having a financial cushion to soften the landing. And while you could always turn to a longer-term bad credit loan (like an installment loan) to bridg e your financial gaps, the best solution here means skipping loans altogether.10. Responsibly maximize your credit card rewards.If you want to travel more or be able to splurge on holiday spending, then credit card rewards are a great way to make that financially feasible. You’ll need a good credit score to  do so, but racking up points and miles can help you live a little bit larger than you otherwise would.Here’s the thing: Credit card rewards can be great, but you absolutely cannot let them encourage you into overspending. Having to pay interest on excess credit card debt will pretty much wipe out all the good that rewards points can do. It’ll actually make them … pointless.To get the most from your rewards, consider consolidating all your credit card transactions onto one or two cards. And if you really want to be responsible, you should look into transferring all cash-back rewards directly to your retirement accounts. It’ll be less fun, but your future self will thank you for thinking ahead.We actually wrote a whole blog post on this subject recently, so we suggest you check that out. In the meantime, making your friends jealous probably isn’t the best reason to get your financial house in order, but if it works for you, then we wish you the best of luck.To learn more about saving money, check out these related posts from OppLoans:7 Tips for Eating Out on the CheapHow to Save Money When You’re Already on a Tight BudgetThe (Comprehensive) Couple’s Guide To Budgeting8 Ways To Save Money Today, Tomorrow and Every Day AfterWhat are your best strategies for saving money? We want to hear from you! You can find us  on  Facebook  and  Twitter.

The Gender Gap in Education - 2663 Words

Discuss the concept of ‘the gender gap’ and its adequacy in representing gendered differences in school level attainment. The gender gap is â€Å"the discrepancy in opportunities, status, attitudes, etc., between men and women† (Oxford dictionary, 2012) which still exists in the ever equalizing world in which we live in today. The gender gap appears in several areas in society such as in politics, employment and education although gender inequalities have the biggest impact on education policies (Marsh, 2009). Though in the anti-sexist or girl centered approach has the education of the boys been neglected. It can be seen that these sexist scars are the attitudes from the past where men would make the money to support the family and women†¦show more content†¦Fathers will push their sons to be more ‘laddish’ and to focus on sports and outdoor activities and mothers to inspire arts and crafts and reading. Indeed from these activities a different mindset evolves which is then taken into the classroom and takes effect in further education asâ€Å"a depressing 40 per cent of boys will begin secondary school unable to write fluently and correctly, compared with 25 per cent of girls† (Robinson, 2009) . The 1988 Education Reform Act helped to create a broad national curriculum which balanced the subject choices of boys and girls in order to progress in making education more equal. As languages had been a preferred subject choice for girls and science for boys now both genders had to participate in both and had equal opportunities for success and access. English, maths and science were all made compulsory until 16 years of age, the time of GCSEs. This way it was expected boys would have matured and would have a more equal representation in their results as well as broadening the subject knowledge to boys and girls. The fact that girls perform better than boys is statistically proven. In 2006 at GCSE level â€Å"exam results for both sexes had continued to improve, yet boys success rates had only this year reached that of girls in 1999† (Smithers, 2006). According to Miller (n.d) the educational gender gap in Britain in bigger than any other developed country especiallyShow MoreRelatedGender Gap In Pay1574 Words   |  7 PagesIntroduction Gender Pay Gap also referred to as Gender wage gap, gender income difference or male-female income difference refers to the difference between the earning of men and women (Victoria, 2006). The European Union defines the Gender Pay gap as the difference between men and women’s hourly earnings (OECD, 2012). The difference may be measured on hourly, weekly, monthly, or yearly earning. The difference is expressed as a percentage of the men’s earning. However, the difference varies fromRead MoreGender Inequality1645 Words   |  7 PagesGender inequality is currently a hot topic in our society. From education, to the entertainment industry, and more importantly, to our daily lives, gender inequality has created a powerful divide between females and males. The same trend follows in the workplace, where females are less likely to hold positions of authority compared to their male counterparts, which is a key contributor to the workplace gender inequality all across the Unite d States. There are a lot of common misconceptions aboutRead MoreWorkplace Gender Inequality Essay1615 Words   |  7 PagesWorkplace Gender Inequality Gender inequality is currently a hot topic in our society. From education, to the entertainment industry, and more importantly, our daily lives, gender inequality has created a powerful divide between females and males with the seemingly same qualifications and background. The same trend follows in the workplace, females are less likely to hold positions of authority compared to their equivalent male counterparts. This is a key contributor to the lack of gender equalityRead MoreGender And Gender Pay Gap1173 Words   |  5 Pages Gender pay gaps have been a hot topic over the last several years. In my findings, I found three articles that stood out the most to me, as well as some statistical information. Gender pay gap is an interesting subject because it happens all across the United States, as well as in other countries worldwide. This pay gap can affect women of all ages, race, religion and educational levels. What is gender pay gap? The gender pay gap is defined as the difference between women and men’s full time averageRead MoreGender Inequality Of The Work Force1305 Words   |  6 Pagesconstantly dealt with various forms of discrimination; whether it is religion, race, gender or other factors that make individuals different from one another, discrimination occurs every day. Inequality in the work force is a type of discrimination that is prevalent globally. Females, who are as equally educated, trained and experienced as their male colleagues, are not receiving equal pay — resulting in a gender wage gap. According to a study conducted by Christianne Corbett, M.A. and Catherine HillRead MoreGender Wage Gap And Gender Inequality1740 Words   |  7 PagesThe gender wage gap is defined as the relative difference in earnings between men and women in the economy as a whole. For every dollar a man makes, his female counterpart makes roughly seventy-seven cents. Even if a men a nd women have the same educational background and work history the man will go home with a higher paycheck than the woman. This may actually lead to tension in the workplace and cause conflict in the office. This also includes female dominated industries- most notably, nursingRead MoreGender Inequality And Gender Equality Essay1540 Words   |  7 Pagesmyth about gender equality. It isn t a reality yet. Today, women make up half of the U.S. workforce, but the average working woman earns only seventy-seven percent of what the average working man makes. But unless women and men both say this is unacceptable, things will not change† stated Grammy Award winner, Beyoncà © (Knowles-Carter 34). Although in the twenty-first century, women are still fighting for equality to simply be paid the same amount as men. The main causes of this gender inequalityRead MoreThe Issue Of Workplace Inequality1255 Words   |  6 PagesThere are many origins to the issue of workplace inequality. Ac ross the world, women are getting paid less and less. The gender wage gap now stands at an average of 22 cents between genders. It is common knowledge that women were often not allowed to work in the past, and if they did they didn’t have the best jobs. With women increasing their education and work experience, it shouldn’t still be an issue. On average, a woman who goes to the same college, gets the same job, and has the same amountRead MoreGender Equality And Gender Inequality979 Words   |  4 Pages Throughout the past few decades, the gender inequality discourse have became a dominant feature of international, national and local policy debate on the subject of economic development. This policy concern has emerged as an area of scholarly research which seeks to show that improving gender equity leads to economic growth. Gender Inequality in Australia: According to the data published by Australian Bureau of Statistics in May 2015, the full time average earnings of women is $284.20 or 17.9%Read MoreThe Fight For Gender Equality1282 Words   |  6 PagesThe fight for gender equality in the workplace has been ongoing for fifty years. Women have been looked to as inferior in the workplace in the United States for the better part of a decade. While they have made tremendous strides in getting equalization, ladies are still cheated out of the money that men are receiving for the same career. The gender wage gap is real and it grows over worker’s careers. Though it used to be a gap because of education between the genders, the education gap has been switched

Formula Booklet Physics 11th - 9695 Words

Call 1600-111-533 (toll-free) for info. Formula Booklet – Physics XI Dear students Most students tend to take it easy after the board examinations of Class X. The summer vacations immediately after Class X are a great opportunity for the students to race ahead of other students in the competitive world of IITJEE, where less than 2% students get selected every year for the prestigious institutes. Some students get governed completely by the emphasis laid by the teachers of the school in which they are studying. Since, the objective of the teachers in the schools rarely is to equip the student with the techniques reqired to crack IITJEE, most of the students tend to take it easy in Class XI. Class XI does not even have the pressure of†¦show more content†¦Ph: 55270275, 55278916 E-16/289, Sector 8, Rohini, Delhi – 85, Ph: 55395439, 30911585 4 Call 1600-111-533 (toll-free) for info. (1) Formula Booklet – Physics XI (a) (b) (c) F12 = − F12 m F = F21 M+m F Acceleration: a = M+m → → M (2) m F21 Fig. 1 F FR 2 = ; m I = mG g GM → → Contact force: F12 = F12 F (xvi) Inertial mass: mI = F/a (xvii) Gravitational mass: mG = → (xviii) Non inertial frame: If a 0 be the acceleration of frame, then pseudo force F = − m a 0 Example:Show MoreRelatedLibrary Management204752 Words   |  820 Pages. . . . . . . . 441 The Budgeting Process . . . . . . . . . . . . . . . . . . . . . . . . 442 Budgeting Techniques . . . . . . . . . . . . . . . . . . . . . . . . . 443 Line-Item Budgeting. . . . . . . . . . . . . . . . . . . . . . . . . . . 444 Formula Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . 447 Program Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . 448 Performance Budgeting . . . . . . . . . . . . . . . . . . . . . . . . 448 Planning, Programming, and BudgetingRead MoreLogical Reasoning189930 Words   |  760 Pagesa specific dog and saying, This is what I mean. A definition by pointing is an ostensive definition. Ostensive definitions are a kind of definition by example. If I define physical science as something like geology, chemistry, astronomy, or physics, I am giving a definition by example. Dictionaries cannot use ostensive definitions, but occasionally they do use definitions by example. A dictionary definition is called a lexical definition because dictionaries are called lexicons. Here is anRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessuccessful in business, or in life. Many of these books have made it to the best-seller lists and have enjoyed lengthy stays. Our intention in this book is not to try to duplicate the popular appeal of the best-selling books nor to utilize the common formula of recounting anecdotal incidents of successful organizations and well-known managers. We have produced a book that remains true to, and is based on, social science and business research. We want to share with you what is known and what is not known

Beauty Lies in the Eye of the Beholder Free Essays

McNulty, J. , Neff, L. , Karney, B. We will write a custom essay sample on Beauty Lies in the Eye of the Beholder or any similar topic only for you Order Now (2008). Journal of Family Psychology. Beyond Initial Attraction: Physical Attractiveness in Newlywed Marriage, 22(1), 135-143. â€Å"Beauty lies in the eye of the beholder†. A famous statement that normally holds true. However, how long will this beauty last in the beholder’s eye? Will physical appearance affect a relationship over time as the relationship deepens and develops? A study was conducted by James K. McNulty, Lisa A. Neff, and Benjamin R. Karney attempting to answer how physical appearances continue to affect established relationship. The study was published in the â€Å"Journal of Family Psychology† in 2008 titled Beyond Initial Attraction: Physical Attractiveness in Newlywed Marriage. The primary reason for the study was to expand on prior studies of physical attractiveness which suggested that physical attractiveness should be connected with more positive outcomes in marriage. Apparently, many studies of physical attractiveness came about to support or over- throw two poets recognition on the period of physical attractiveness. Poet John Keats believes that the benefits of beauty are everlasting while poet G. B. Shaw believes that beauty is destined to fade over time. Different theories were also taken into consideration. Equity and similarity theories predict that attractiveness should be connected with greater levels of satisfaction and vice versa. Evolutionary perspectives and normative resource theories suggest that the gender of the more attractive partner should play an important role in determining the effects of different attractiveness. The author had cited clear review of literature and the problem was clearly visible to the average reader why the researchers felt this study needed to be done. With that said, this research tested hypothesis about whether physical attractiveness continues to influence relationships after marriage or fade with time and experience. The focus of the study was to obtain observer ratings of physical attractiveness, observer ratings of behavior, and self reports of satisfaction from a sample of recently married couples. Relative levels of attractiveness were then analyzed in order to understand the impact of each spouse’s attractiveness on how they compare with one another. Only newlyweds were selected for this particular study. The couples had to be recently married, were relatively around the same age, and were selected within the first 6 months of both partner’s first marriage. The selected 82 eligible couples went through a formal laboratory session and questionnaires before any experiments were conducted. To conduct the ratings of physical attractiveness, the researchers had to use the Quality Marriage Index, a six-item scale asking spouses to rate general statements about their marriage. Higher scores would reflect greater satisfaction with the relationship. To conduct ratings of behavior, trained raters had coded videotaped discussions of support topics based on The Social Support Interaction Coding System. Every behavior such as speaking, turning, and gestures were recorded and analyzed. To conduct self reports of satisfaction, researchers rated the facial attractiveness of each spouse from the recorded videotapes. From a scale from 1 to 10, higher ratings indicated more attractive faces. The results of the study reflected the researchers’ expectations in newlyweds. According to the tables and data, both husbands and wives had relatively high level of marital satisfaction, there were more positive behaviors during their social support interactions, and their facial attractiveness were at the attractiveness scale. Further analyses were conducted on levels of physical attractiveness connected with outcomes of established relationships. Regression models were drawn separately for husbands and wives and the results indicated that the absolute levels of attractiveness were associated with both satisfaction and behavior. Surprisingly, findings shows that more attractive husbands tended to behave more negatively in an established relationship but neither the husbands’ nor wives’ supportive behavior was related with their partners’ attractiveness. Results indicate that relative attractiveness was a better predictor of behavior; thus, the analyses were consistent with the predictions derived from evolutionary and normative recourse theories. Both husband and wives behave more positively when the wives are more attractive than the husband, but more negatively when the husbands were more attractive than wives. It is believed that physical attractiveness is less important to the wives; thus, attractiveness may only affect them through the effect on husbands. The current study is consistent with Poet John Keats’ view where the attractiveness that brings people together will continue to influence relationships even after marriage. However, the way physical appearances affects the relationship seems to change over time. The recommendations for the current study were to a call for additional research in the area. It is suggested to use larger samples with varying attractiveness. More variables in other indicators of attractiveness are definitely recommended as well. This was a very in-depth research project. For the most part it was well written and well organized. The methods use to gather the data for the study was clearly explained. The instruments and development were explained and all possible tests were given. The findings were well organized, sectioned, and reported objectively. The conclusions of the study were based on the findings and logically stated. The article did get a little complicated in the reporting of data due to the complicated statistical procedures used. Overall, it was a very interesting, significant contribution to the field of research in family psychology. How to cite Beauty Lies in the Eye of the Beholder, Papers

Strange News From Another Star - Symbolism Essays - Concepts

Strange News From Another Star - Symbolism Strange News from another Star is found to be a story which contains numerous symbols which in many cases contain some important, abstract information. Symbolism is something which is very difficult to explain due to the fact that not everyone sees the so mentioned symbol. They dont quite see it as you, because no two minds are the same, which implies the fact that they dont react equally to something which must be internally interpreted as it is not present as mere information. On this essay I will try to back up with concise words, why I believe that something is representing something abstract, as well as with information from the author. One of the first symbols that we may find, is actually the star. A star is known as a gaseous sphere, which with nuclear fusion and fission may actually give out huge amounts of energy. Obviously a star is a inhospitable place, so I believe that the star actually represents a planet or a country. The flowers, which have a very important part in the plot of the book are a symbol as well. They, have always, as least as far as I know, had a special message. A message of love, tranquillity, joy and they represent the harmony of nature itself. In the first stage of the book, we may see how a problem, the earthquake, has made the people in the star loose a vast amount of flowers. They lost some of the tranquillity and joy that had invaded their lives. And when they look for a messenger to go find flowers, theyre talking about re-finding the tranquillity and lack of fear that they wanted. I believe that the burials, actually represent life. It may sound a bit peculiar, but in real life once you get accustomed to living a happy, joyful life, you then will not be able to live without it and so, you will need to do practically anything, as the people in the star did, to find the flowers. The symbol of the deity that the youth saw in the temple, I understand that by the way in which the story progresses the symbol is actually representing the fact that war, or trouble (the bird of prey) destroys all happiness or good hearted feelings. I think that the representation is what I mentioned above, because when the messenger goes to the foreign star he sees destruction and a total lack of joy. We may find another symbol which goes from pages 55-59. Its the conversation that the youth holds with the king whos nation is in war. Its apparently a symbol because even-though it has important, concrete information for the story, theres more to the phrases themselves. They can be abstracted and thats when I see that the conversation is actually trying to explain the way in which the humanity is being erratic by trying to find happiness. To achieve happiness, you must first get rid of sadness, poverty, trouble, etc (war is the symbol used to represent all of them). It may not be found just by ignoring the others. In the kings star they werent happy because all of the nouns mentioned above were present. A proof of that may be the fact that when trouble, the earthquake, arouse in the province of the youth then they lost the peace and tranquillity, represented by the flowers that they had had. And ultimately I will mention the symbol which the black bird represents, its what I believe is the image of the harshness, horror and terror of war. Which may reach such levels of futility that it may apparently only be seen as a dream, or even more correct, would be to say that its like a nightmare.

Locate and Identify Black Locust in North America

Locate and Identify Black Locust in North America Robinia pseudoacacia, commonly known as the black locust, is a prickly tree within the subfamily Faboideae of the pea family called  Fabaceae and is considered to be a legume with flattened pea pods several inches long. Black locust is native to the southeastern United States, but has been widely planted and naturalized elsewhere in temperate North America, Europe and Asia. The original range of the locust is in the Appalachian, Ozark and Ouachita range  located in the middle mountains of Eastern North America.  They are now considered an invasive species in some areas even within the natural range. Black locust was introduced into Britain in 1636 where it has slowly garnered a universal appeal to tree lovers. Black Locust Identification One major identifier is the long compound leaves with up to 19 leaflets which present  the typical and unique locust leaf profile (not to be confused with the twice compound leaves of honey locust). The other ID marker is a small stout briar spine  on branches, often curved and in pairs at each leaf node. Late spring to early summer flowers can be showy, white and drooping  with 5-inch flower clusters. These flowers are fragrant with a vanilla and honey scent. The leguminous fruit developing from the flower has 4-inch papery thin pods with small, dark-brown, kidney-shaped seeds. These autumn seeds will persist until the next spring. You will find this tree primarily  in areas where it colonizes open fields and roadsides. Its ability to grow in poor soils, fast growth, ornamental foliage and fragrant flowers make for a favorite tree to plant. More on Black Locust Black locust is sometimes called yellow locust and grows naturally on a wide range of sites but does best on rich moist limestone soils.  Black locust is not a commercial timber species but is useful for many other purposes. Because it is a nitrogen fixer and has rapid juvenile growth, it is widely planted as an ornamental, for shelterbelts, and for land reclamation. It is suitable for fuelwood and pulp and provides cover for wildlife, browse for deer, and cavities for birds. We must recognize that black locust is not an important tree for logging purposes as there is very little timber value and it has little lumber or paper pulp potential. We still need to remember that the tree has and is used  in the United States to be manufactured into a wide variety of products. Robinia pseudoacacia is planted for many specialized purposes. Black locust is used for fence posts, mine timbers, poles, railroad ties, insulator pins, ship timber, tree nails for wooden ship construction, boxes, crates, pegs, stakes, and novelties. Pulp with satisfactory mechanical properties can be made from the tree, particularly by the sulfate process but commercial value awaits  further investigation.

Xenon Facts - Periodic Table of the Elements

Xenon Facts - Periodic Table of the Elements Xenon is a noble gas. The element has atomic number 54 and element symbol Xe. Like all the noble gases, xenon is not very reactive, yet it has been known to form chemical compounds. Here is a collection of xenon facts, including the elements atomic data and properties. Xenon  Basic Facts Atomic Number: 54 Symbol: Xe Atomic Weight: 131.29 Discovery: Sir William Ramsay; M. W. Travers, 1898 (England) Electron Configuration: [Kr] 5s2 4d10 5p6 Word Origin: Greek xenon, stranger; xenos, strange Isotopes: Natural xenon consists of a mixture of nine stable isotopes. An additional 20 unstable isotopes have been identified. Properties: Xenon is a noble or inert gas. However, xenon and other zero valance elements do form compounds. Although xenon is not toxic, its compounds are highly toxic due to their strong oxidizing characteristics. Some xenon compounds are colored. Metallic xenon has been produced. Excited xenon in a vacuum tube glows blue. Xenon is one of the heaviest gases; one liter of xenon weighs 5.842 grams. Uses: Xenon gas is used in electron tubes, bactericidal lamps, strobe lamps, and lamps used to excite ruby lasers. Xenon is used in applications where a high molecular weight gas is needed. The perxenates are used in analytical chemistry as oxidizing agents. Xenon-133 is useful as a radioisotope. Sources: Xenon is found in the atmosphere at levels of approximately one part in twenty million. It is commercially obtained by extraction from liquid air. Xenon-133 and xenon-135 are produced by neutron irradiation in air cooled nuclear reactors. Xenon Physical Data Element Classification: Inert Gas Density (g/cc): 3.52 ( -109 °C) Melting Point (K): 161.3 Boiling Point (K): 166.1 Appearance: heavy, colorless, odorless noble gas Atomic Volume (cc/mol): 42.9 Covalent Radius (pm): 131 Specific Heat (20 °C J/g mol): 0.158 Evaporation Heat (kJ/mol): 12.65 Pauling Negativity Number: 0.0 First Ionizing Energy (kJ/mol): 1170.0 Oxidation States: 7 Lattice Structure: Face-Centered Cubic Lattice Constant (Ã…): 6.200 References: Los Alamos National Laboratory (2001), Crescent Chemical Company (2001), Langes Handbook of Chemistry (1952), CRC Handbook of Chemistry Physics (18th Ed.) Return to the Periodic Table

Final Project Essay Example | Topics and Well Written Essays - 750 words - 2

Final Project - Essay Example MCD has been steadily increasing its debt-equity ratio from the year 2007 through 2012. The following table represents the debt-equity ratio of the company for last 5 years. Year Dec. 2007 Dec. 2008 Dec. 2009 Dec. 2010 Dec. 2011 Debt-equity ratio, Source: ycharts.com 06087 0.7635 0.7538 0.8386 0.8687 EPS, Source: Nasdaq.com 1.98 3.76 4.11 4.58 5.27 Price per share, source: Key statistics 57.05 63.75 62.44 76.76 100.33 P/E, (by calculation) 30.22 16.42 15.47 16.75 19.03 It can be seen from the above table that as debt-equity ratio rises, earnings per share of the company also rises and so the market price per share of the company. Does this mean that the company should go on increasing debt to increase its earnings and thereby shareholder’s wealth? In fact, the trade-off theory ascertains that the optimal debt-equity ratio is 2:1(Optimal Capital Structure, 2012). In the same industry, the company such as AFC Industries has been found to have debt-equity ratio as high as 2.62 as on August, 2012 (Industry debt-equity ratio). High amount of debt is good during booming period but equally risky during downslide when revenues fall exponentially and the company may find difficult to pay interest towards its debt. That is the reason high leveraging is considered risky during recessionary period, however, in case of MCD, there is considerable scope to increase its debt-equity ratio to expand its business. MCD’s Cost of Capital can be given using Capital Asset Pricing Model (CAPM) K = RF + b (KM - RF), where K is the cost of capital, RF denotes the risk-free return, b (beta) is the systematic risk of a stock relative to the market or index such as S&P. (KM - RF), denotes about the equity risk premium that market would like to earn over risk-free return in the long run (Capital Asset Pricing Model (CAPM), 2012). Currently, risk free return RF can be taken as 1.5% which can be earned by investing in the long term treasury bonds. Beta b is measured as = 0.31 (y ahoo.com) (KM - RF) can be taken as 7 percent that anybody would like to earn over and above risk free return. Thus, the cost of capital = 1.5 + 0.31 (7.0) = 3.67% Higher debt-equity ratio would make more funds available to the company for business without raising any extra equity. Currently, the shareholder's equity is $14.04B and long term debt is $13.57B (as per data from second quarter 2012). This means that the company is operating at the debt-equity ratio of 13.75/14.04 = 0.98 When company operates at 2:1 (debt-equity) ratio means the company would have total debt available to them $28.08B. That means the company would have extra $14.25B funds available that can be deployed in the asset formation or expansion of the business without raising any extra capital from the shareholders. It is assumed that this extra capital adds to the business and thereby EPS of the company in the same proportion (while all other things remaining the same, of course!). Thus, extrapolating current E PS of 5.32 One can derive new EPS as 5.32 ? (3/1.98) = 8 Assuming the same P/E ratio of 19 that MCD had during the year 2011, we have New Market Price/share of the company, P = 19 ? 8 = 152 New Market Capitalization or Market Value = Number of shares ? market price/ share = 16,600 ? 152 = $38.35B Dividend Policy The company is in fast-food business and runs a large chain of

Patient Classification System Essay Example | Topics and Well Written Essays - 3750 words

Patient Classification System - Essay Example This perception distinguishes important patient characteristics and helps in staffing procedures for fairness in patient staffing and enhancing excellence of care and performance. Information acquired with the use of the PCS can be used by nurse leaders to efficiently and impartially lobby for proper patient care resources (Harper, et al. 2007). To get the required care that is adequate to their uneven patterns of acuity, patients repeatedly shifted a number of times throughout their small of stay in hospital. Because of these shifting, patients some times miss or get their treatment delayed which in turn cause medication errors, patients falling, and personal contact with several caregivers or related health experts. This cause an enlarged workload index, responsibilities and physical movement, which is innate in existing nursing care models and it attach no worth to patients’ care outcomes. The majority of tools for gauging acuity do not reflect on the effects of repeated shifting of patients on healthcare centers or nursing units. However, the estimate of slanted procedures for patients’ acuity, transformed to a workload index, is the process the majority nursing division resources and plans the number of nursing hours per patient day. Present day’s customary nursing unit might move or discharge an astounding 40% to 70% of its patients each day. A rational workload index is a vital evaluator of withholding of nurses; therefore, it is a main area of prospect as it is linked to the flow of patients and the progress of innovative nursing care models. Throughout the last decade, the difference between critical care and medical-surgical care units was uncertain with a rising acuity of patients, ensuing in the development of progressive care units. Patients are admitted to progressive care units as the patients need immediate mechanical aeration, infusions of vasopressors, or physiological

The Diet Dr Pepper Campaign Paper Marketing Essay

The Diet Dr Pepper Campaign Paper Marketing Essay The taste of Dr Pepper is the well-known to be oldest soft drink over the world. The taste is unmatched and it is 23 delicious flavours have withstood the test of time. The competition in trying to take a firm hold a firm hold of potential customers is a never-ending, ascending battle in any industry. This is a fight that takes place in the product market. In the U.S. soft drink market is a highly competitive. In order to command market share a brand should be able to differentiate itself from its rivals. In this point, Dr Pepper has always been finding position itself in the world unique soft drink market since it is comprised of 23 flavours. The current slogan is One Taste and You Get It (Dr Pepper Snapple Group, 2008). Currently Dr Pepper holds the third place in market share for the U.S. They fall behind major players Pepsi-Cola and Coca-Cola which account for 74 % of the market. With consumers embracing the current health trends, diet Dr. Pepper was named one of the top 10 soft drink in 2002 due to health conscious attitudes. This market is predicted to continue its growth worldwide. Diet Dr. Pepper is a yummy drink, and indeed it does, as its ads assure us, taste more like regular Dr. Pepper [assuming we understand: than Diet Coke tastes like Coke or Diet Pepsi like Pepsi, though 7-UP and Sprite might give it a run for its money on that account. Not to mention that the slogan as it stands is nonsensical. Tastes more like regular Dr. Pepper. Of course it does! It is Diet Dr. Pepper, and thus is bound to taste more like regular Dr. Pepper than, say, Pepsi, coffee or mustard! ike a vegetarian who still wants a burger and so eats BOCA, the diet soda drinker longs for the days when 140 calories meant nothing and so diet drinks function as a kind of bubbly nostalgia for youth, even when the consumer has long since convinced him- or herself that he or she prefers diet sodas According to marketline research, the global diet food and drink market is forecasted to reach $113 billion by 2010. As well as Diet Dr. Peppers growth among users, Dr Pepper is one of the few non-diet soda brand to gain market share Diet Dr Pepper Diet Dr. Pepper is liked for its unique, non- cola taste, its ability to maintain its carbonation, and its zero calorie content. More than anything, Diet Dr. Pepper is the absence of cola flavour that seems to turn reviewers on, since there are already so many diet colas on the market. Diet Dr. Pepper is sometimes the only diet soft drink some can tolerate, like Finally Found a Diet Soda That Tastes Good and anther reviewer who also likes the unique qualities and uses for Diet Dr. Pepper and says When Im Feeling Under the Weather, I Reach for a Dr. Pepper. (www.viewpoints.com) Campaign Objectives and Marketing Situation When considering a marketing objective it begins with the companys financial objectives. Profitability, return on investment, and cash flow are the most common elements. The financial objectives are converted into marketing objectives. After marketing objectives are determined, then the company creates new marketing strategies, strategic marketing plan. Marketing strategy is the process of evaluating the options for achieving the marketing goals. Consumer in a market are seldom uniform and often have different needs and wants (Rodengen, 1995). Diet Dr. Peppers advertising campaign is based on an assumed nostalgia for days when drinking regular soft drinks did not reflect some form of moral failure to avoid excess calorie intake. Not only that. The form of this nostalgia is telling: a sleazy lawyer-type makes faulty arguments based on the assumption that Diet Dr. Pepper tastes so much like regular Dr. Pepper that any legal claim brought to bear with regard to Diet Dr. Pepper must be w rong because it has mistaken it for a diet beverage when it clearly tastes like a non-diet beverage. Therefore consumers need to be segmented. That called market segmentation strategy. From this segments marketer identifies, evaluates and select target market based on similarities of needs. Diet Dr Pepper competes in a dynamic and constantly changing category that makes it difficult to increase market share and sustain long-term brand growth. Main factors that challenge the brands growth include the following: Sluggish category growth. The diet, carbonated-soft drink category was growing at an average annual rate of only 1.4 percent. Growth of new-age beverages. The new-age segment-consisting of sparkling juices, natural sodas, flavoured sodas, and other items-was growing at a rapid rate (10 percent annual growth), posing a strong challenge to diet Dr Pepper and other diet soft drinks. Price sensitivity of soft-drink category. Price is a main brand-choice determinant in this category, but Diet Dr Pepper is at a competitive disadvantage inasmuch as it is priced higher on a cents-per-ounce basis than Coca-Cola and Pepsi-Cola brands. Lack of bottler attention and focus. Approximately three-fourth of Diet Dr Peppers volume is distributed via the Coke and Pepsi bottler distribution network, which in many instances causes Diet Dr Pepper to be a low-priority item with insufficient retailer support. Inadequate distribution. Relative to its larger competitors, Diet Dr Peppers distribution is insufficient in trial-inducing outlets such as food service/fountain and vending machines. Greater spending by main competitors. Diet Dr Peppers share of voice at the onset of the advertising campaign was only 4.8 percent in this highly competitive and advertising sensitive category. Campaign Target and Objectives The target audience for Diet Dr Pepper consists primarily of adults aged 18-49 who are present or prospective diet soft-drink consumers. In view of the above marketing challenges, the objectives for the Diet Dr Pepper advertising campaign (titled The Taste Youve Been Looking For) are as follows: To increase Diet Dr Pepper sales by 4 percent and improve its growth rate to at least 1.5 times that of the diet-soft drink category. To heighten consumers evaluations of the key product benefits and image factors that influence brand choice in this category: it is refreshing, tastes as good as regular Dr Pepper, is a good product to drink at any time, and is a fun brand to drink. To enhance those key brand-personality dimensions that differentiate Diet Dr Pepper from other diet drinks-particularly that Diet Dr Pepper is a unique, fun, entertaining, clever, and interesting brand to drink. The Proposition The proposition strategy for Diet Dr Pepper is The Taste Youve Been Looking For. The Competition The success of Dr Pepper in the soft drink industry illustrates the coupling of realistic knowledge of corporate strengths with sound industry analysis to yield a superior bussiens strategy.The major competitors of Diet Dr Pepper are; Coca-Cola products (Diet Coke), Pepsi-Cola Products (Diet Pepsi) dominates Dr Peppers industry. According to Porter (1998), Dr Pepper choose a strategy of avoiding the largest-selling drink segment, maintaining a narrow flavour line, forgoing development of a captive bottler network, and marketing heavily. The company positioned itself so as to be least vulnerable to its competitive forces while it exploited its small size. The U.S. beverage market is a highly competitive and crowded field. In order to command market share a brand must be differentiate itself from is competitors. To make this differentiations, Dr.Pepper positioned itself as the the wolds uniqe soft drink since it is comprised of 23 flavours. Dr Pepper currently controls 15% of sales volume in the beverage market and has a market value of $6.5 billion. Creative Strategy and Supportive Promotions The creative strategy for Diet Dr Pepper positioned the brand as tasting more like regular Dr Pepper. This is a key claim based on research revealing that nearly 60 percent of initial trial users of Diet Dr Pepper are motivated by the desire to have a diet soft drink that tasted like regular Dr Pepper. The cornerstone of the campaign entailed the heavy use of 15 second commercials, which historically had not been used by Coca-Cola and Pepsi-Cola, which instead preferred the entertainment value of longer commercials. The aggressive use of 15 seconds commercials enabled Diet Dr Pepper to simply convey its key taste claim (tasting more like regular Dr Pepper and differentiate the brand from competitive diet drinks. Moreover, by employing cheaper 15 seconds commercials, it was possible to buy many more commercial spots and hence to achieve greater reach, frequency, and GPRs for the same advertising budget. Diet Dr Peppers advertising expenditures totalled  £10 million. In addition to advertising campaign, the brand marketers for Diet Dr Pepper implemented several sales promotion programs to achieve their lofty goals. From January through April, a trade promotion called The Pepper Advantage provided bottlers with  £20 gift certificates that they could distribute to retailers to encourage greater display space for Diet Dr Pepper. In additional, attractive coupons were placed on 2- and 3- litre bottles of Diet Dr Pepper to encourage repeat purchasing by consumers. From April to September, during baseball season, the Pepper Pastime promotion was run to enhance sales of Diet Dr Pepper to consumers in convenience stores. Promotions included free bottles of Diet Dr Pepper and Premium objects, including autographed baseballs and baseball jerseys emblazoned with the Diet Dr Pepper brand name. During May through August, a promotional tie-in with the Foot Locker chain of athletic stores was undertaken. Purchasers of 12- and 24- packs of Diet Dr Pepper received Foot Locker gift certificates if their pack contained a winning game card inside. Collectively, these sales promotion programs were designed to complement the advertising campaign and substantially boots immediate sales of Diet Dr Pepper products. We can see that selection of advertising media is one of the most important and complicated of all marketing communications decisions. Media planning must be coordinated with marketing strategy and with other aspects of advertising strategy. The strategic aspects of media planning involves include four steps: (1) selecting the target audience toward which all subsequent efforts will be directed; (2) specifying media objectives, which typically are stated in terms of reach, frequency, gross rating points (GRPs), or effective rating points (ERPs); (3) selecting general media categories and specific product within each medium; (4) buying a media. Media selection are influenced by a variety of factors such as most important are target audience, cost, and creative consideration. Media planners should select media vehicles by identifying those that will reach the designated target audience, satisfy budgetary constraints, and be compatible with and enhance the advertisers creative message. Basically, companies must market their products with creative, informative, and interesting messages that show how the products meet the needs and wants of consumers. A key factor in marketing a product is communication.

Poisons and their effects Essay

What are poisons and what are their effects? Biologically a poison is any substance that is capable of causing damages, illness and sometimes can lead to death of plants and animals. Poisons affect things when they chemically react with the substance. When poison is introduced in the body it harms the cell metabolism thus rendering it to be non-functional. Some substances are not chemically harmful but when they are taken in excess they have effects like those of poisons. Most poisoning cases are of people who try or commit suicide. It should be known that poisons should not always be looked in negative light, as some of them are very helpful to human beings. Their use depends on their toxicality and the intended work. It is the property of poisons toxicality that makes it to be used for specific functions for example those that are used in farms to control pests, killing weeds and others are applied to preserve building stuff. There are still others that are used by farmers to preserve their harvested foodstuffs such as maize, beans and other grains. Therefore safe in this knowledge, chemicals should not always term as destructive for in other circumstances they are very vital.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The poison in a chemical is not what makes it to qualify as a poison but rather, it is the chemical or physical properties that make it to qualify. Everybody should be well aware that when poisonous substances are swallowed, inhaled or when it comes to contact with ones skin, they can cause unwanted reaction and this is why they are referred as poison depending on the expected outcome. The reason for saying this is because even some drugs that are prescribed by doctors sometimes could become poisonous if they are not taken as the medical practitioners prescribe them. (Turkington, C. 1999)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The most affected of all groups are children. This is because children are very curious to test on every chemical substance they come across especially those who are below the age of six. Most children have itchy hands thus when an adult person is using these chemicals and they happen to be distracted by other things, these children may have access to them. Teenagers are also at risk of being poison victims either knowingly or unknowingly because they like taking risks. Some teenagers also out of curiosity experiment on some poisonous substances like sniffing glue or inhaling other substances. About all teenage cases of poisoning, half of them are regarded as suicide attempts.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Poisons also affect adults either intentionally or unintentionally. These poisons may result from gas leakages; alcohol and other illegal intoxicants and also some household cleaning substances are poisonous. Substances are termed as poisonous depending on their expected. Alcohol is taken for fun but if it is exceeded, then it becomes poisonous and can even kill. There are various symptoms of somebody who has taken poison but these are not always consistent as they vary from one person to another depending on their age, the content and amount taken and the lapsed time since it was taken. The most common symptoms of poisoned victim are: Feeling nausea and vomiting, having cramps, drooling, having pains in the throat, being confused and reduced alertness accompanied with headache. A person may also feel sleepy, experience difficulty in breathing, and they may sustain mouth, eyes, teeth and skin burns. When these symptoms are noted, the victim should immediately be given the necessary first aid and then immediately taken to hospital. (Goldsmith D. 2001).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As consumers of chemical products people buy about 0.5 million of potentially poisonous substances either for cleaning, cosmetics, medication, killing weeds. Most of the chemicals that are bought are used for spraying both insects and pests. Almost every American household has about eight poisonous substances. Though pesticides are meant for households, not anyone should be let to access them. This is because most of the children poisoning cases occur due to lack of proper storage of chemicals and negligence. Other accidents occur because the user does not read the instructions properly. It is required that all manufacturers should advise their consumers of how these chemicals should be applied (NSC.org 2005)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are various categories of poisoning and they can be classified as acute poisoning which occurs to a person for a short time, the other one is chronic, this is a continuous and extended poison contamination. Here the victim slowly by slowly develops complications until they later die.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It can be concluded that chemicals are not poisons but it is the content of the chemical that makes a chemical product to be regarded as poisonous. Even when medical drugs are misused, they could result to deaths.   Therefore all chemicals are potentially poisonous.    Reference: Goldsmith D. 2001. Occupational Health Information on Pesticide Contamination.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Collection Forum. Vol.16. 62-65. NSC.Org. 11th March 2005. Types of Poisons in The Home.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.nsc.org/issues/poison/types.htm Turkington, C. 1999.The Poisons and Antidotes. 2nd Ed. Source Book, New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Checkmark Books,

Realism and Naturalism in American Literature Essay

Katelynn Craig English 3883 Dr. Charles DeShong 15 March 2013 Realism in Huckleberry Finn Between the end of the civil war in 1865 to about 1910, two styles of literature dominated American literature: realism and naturalism. Realism presents the world as it really is. One of the well known writers of realism, William Dean Howell’s, wrote â€Å"realism in nothing more and nothing less than the truthful treatment of material.† Realism in literature tends to be the plain and direct account of whatever is being written about. Writers of realism fill their work with facts to complement the readers’ feelings of the fact that these things can happen in their everyday lives. 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The Theory Of The Body And Soul By Descartes, Hobbes, And...

Inconsistent Consistencies In this class we have discussed many philosophers and the ideas they argued for, then refuted those arguments, and then countered the claims presented. Three of which, Descartes, Hobbes, and Hume, though having differencing ideas and theories, can be pooled together in a way to combine and help explain human behavior. When individuals look at these philosophers, they see Descartes with his idea of the body and soul, Hobbes with his idea of everything having physical property, and Hume with his theory of impressions and ideas. Very rarely, if at all, due to these very different ideas are each of these men considered to be collectively correct. However, Descartes believes one must â€Å"demolish everything completely and start again from the foundations† (Meditations p. 1) in order to gain a true understanding of stability. If what Descartes says is correct, then there is no stability, there is no order, there is just simply inconsistent consistencies. 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